Facebook Ads Introduce ‘Topic Targeting’
In the beginning, there was targeting. Facebook has always been able to leverage the amount demographic information to a very good degree. Today, Facebook has published information on a new mechanism that allows a ‘broader’ targeting filter to allow Ads to roll out to overlapping interests. ‘Topic Targeting’ is the derivative of the Interest targeting…
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Quick Case Study: Inbound Traffic From Blogging
This is exactly why you should blog. In the past 30 days, 706 unique visitors came to our site while spending an average of 3 minutes and 10 seconds poking around for almost 3 individual pages. 40.37% (almost half) of these 706 unique visitors came from search engines. This is a very colorful pie chart. Too…
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3 Things To Consider When Building Your Online Brand
We are all aware that Facebook and Twitter are good places to set up shop. However, we find that most businesses are reluctant to see that social networking sites are but one of the many online channels to utilize during this process. The enticing part of these popular sites are that there are millions of…
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Top 5 Content Management Systems
A content management system (CMS) is a software that allows you to manage, publish, and organize the contents of your Web site. This includes anything from blog posts to images to videos and everything else in between. There are many excellent open source, content management systems available. Your options are widespread and choosing the one that is…
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