Path: The Anti-social Network
It seems that some of us may be growing tiresome of the typical social networking sites like Facebook and Google Plus. We see it in our campaigns and we hear it in the feedback from users. Since these platforms allow businesses the ability to market to consumers based on opt-in handshakes we are beginning to…
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Wavelength: Leveraging The MailChimp Community To Build Stronger Email Campaigns
I just read an amazing article introducing Wavelength. This email genome project has found a way to analyze millions of emails used by all the clients and produce a similar ‘wavelength’ to categorize your usage of MailChimp. The technology is about a month away but as a multi-user of MailChimp and a advocate of their…
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Photography Websites: The Consumer Perspective
I recently had the opportunity to speak to a wonderful group of photographers at the Photopia Professional members meeting. It was very engaging as I spoke about the difference in blogging styles and how to allow the consumer to connect with the images using social platforms such as Pintrest (if you need an invite, let me…
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