Stuff about Things

Locations from Facebook Gives You Page Control

Managing your business’ social presence is fun. Until it’s cumbersome. Success usually means growth, and growth means more balls in the air. We at Stand and Stretch have been growing and we now operate our business from three physical locations. This is great news for our clients, but it does mean more social media pages […] Read more

Real-Time Content: What It Means for Digital Marketing

The Game of Thrones finale aired Sunday June 26 with a record 8.9 million viewers and a live plus same day rating of 4.4. It has already surpassed last year’s finale, which was pretty popular itself. The season 5 finale landed the number one spot on Nielsen Twitter TV Ratings weekly top 10 series list. […] Read more

Why Digital Ad “Losses” Aren’t Truly Lost

Digital ad revenues are on the rise. So much so, that within just a few years, their already impressive budgets are slated to DOUBLE. According to a study put together by Juniper Research, Worldwide Digital Advertising: 2016-2020, in 2020 dollars earned will reach $285 billion. That’s huge. That means more brands are going online, more […] Read more

Geofilters: A Must for Snapchat Users

Are your snaps missing something? Geofilters offer a splash of color that goes a long way. These little gems do more than just change the lighting of your photos. Geofilters add flare to your Snapchat game. Stamp your story with artwork showcasing a specific location or event to let everyone know what’s happening. Few social […] Read more

Freelancing is Changing the Game … And the Quality of Work

“So you have a part-time job?” – that is the two most common, yet mostly untrue – stereotype associated with freelancing. Yes, freelancing, the location-free way to work. (I emphasize WORK here; no it’s not a far-off goal to get paid while Netflixing and watching snacks.) But it’s anything but part-time. Unlike telecommuting, which allows […] Read more

How to Spot an Outdated Digital Advertiser

Experts say you can date a world map based (mostly) on geographical names. For example, is Constantinople on the map or is Istanbul? Are Austria and Hungary two separate countries, Austria-Hungary, or the Austrian Empire? In a similar fashion, you can date a digital advertiser by whether or not they think meta keywords are important. […] Read more

40 Leads Under The Sea: An Epic Sales Tragedy

Like every good digital marketer, we work very hard to bring the client things they ask for. Today, I tell the tale of a client experience that sparked a great conversation at Stand And Stretch. It began with campaign results that modified our perspective and required us to challenge our own success criteria with our […] Read more

Mobile-First or Desktop-First Web Design: What Should Companies Prioritize For Customers?

When designing a website, the best strategy is one that can get the most readers while also keeping their attention. High traffic to a website is a great thing, but is less effective when those entering the website are not encouraged to stay on it. Analyzing the way that customers or readers view a site […] Read more

Lifting Anchor: Sailing into the Next Five Years

Today, as our mentor and landlord Will Burgin added a “for lease” sign to market our office property, it caused quite the commotion in my head and heart. We are leaving the Village. I started remembering how excited we were when, just two of us, left the Regional Technology Incubator of Columbus at CSU (big […] Read more

The Dynamics of Working With a Non-Responsive Client

In business, we know not to take things personally. Not us, as in Stand And Stretch or even marketing in general, but everyone in business. It’s simply part of working a job, and of the modern world. Unfortunately, so is ignoring a correspondence. We get it, with email, text, social media, instant messages, voicemails, and […] Read more

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