5-7-2012-8-55-03-AM-e4cd

Facebook Offers: 5 Things To Consider Before Creating An Offer

May 7

It has arrived. The newest edition of the Facebook Deals has become available on our Pages this morning and I wanted to share my two cents.  Facebook Offers is a very simple solution to entice users to engage your store and drive foot traffic into your location.  However, I am not quite sure this fits [...]

Keep Reading

4-29-2012-7-56-05-PM-ada2

Trending Articles on Facebook: Timeline Applications Provide Content to News Feed

Apr 29

In a world where we are all seeking the news and information from our social spaces we often fall victim to the platforms as they shift and pull us along.  Today, I noticed that Zuck has done something I am not sure I will accept an apology for. Facebook is now putting ‘Trending Articles’ into [...]

Keep Reading

426178_343941805650691_107987962579411_1023767_1141122193_n

Facebook Timeline for Pages: Early Considerations

Mar 1

While considering the rush of  ideas from our  team and ‘urgent’ messages from our clients, I dug in and began to recognize a peculiar notion. Taking on Timeline meant more than just a fancy cover photo and added functionality.  It is a breakaway from the feed-driven communication we have become accustomed to and a step [...]

Keep Reading

facebook-s-1-ipo

[INFOGRAPHIC] Facebook IPO by DreamGrow.com

Feb 7

Have you ever heard of a petabyte? 1 PB = 1000000000000000B = 10005 B = 1015 B = 1 million gigabytes = 1 thousand terabytes I know you’ve heard of the Facebook IPO.  Check out this great representation of all the larger-than-life numbers. Check out this great infographic from DreamGrow.com Check out this great infographic from DreamGrow.com  

Keep Reading

1-29-2012-12-38-00-PM-d10b

Path: The Anti-social Network

Jan 29

It seems that some of us may be growing tiresome of the typical social networking sites like Facebook and Google Plus. We see it in our campaigns and we hear it in the feedback from users. Since these platforms allow businesses the ability to market to consumers based on opt-in handshakes we are beginning to [...]

Keep Reading

wavelength1-459x300

Wavelength: Leveraging The MailChimp Community To Build Stronger Email Campaigns

Jan 19

I just read an amazing article introducing Wavelength. This email genome project has found a way to analyze millions of emails used by all the clients and produce a similar ‘wavelength’ to categorize your usage of MailChimp.  The technology is about a month away but as a multi-user of MailChimp and a advocate of their [...]

Keep Reading

lucas_camera

Photography Websites: The Consumer Perspective

Jan 9

I recently had the opportunity to speak to a wonderful group of photographers at the Photopia Professional members meeting.  It was very engaging as I spoke about the difference in blogging styles and how to allow the consumer to connect with the images using social platforms such as Pintrest (if you need an invite, let me [...]

Keep Reading

Holiday

Holiday Safety Tips for the Social Media Enthusiast

Dec 23

I sit here looking at a Facebook feed full of family and friends all frolicking around enjoying the days up to the Holidays and I often wonder what they are thinking.  Why are you posting pictures of your tree stacked full of presents?  I’m glad you are going to Vancouver for the next 7 days [...]

Keep Reading

cost-of-facebook-marketing-infographic

Cost Per Like: Making The Most Of Your Facebook Marketing [INFOGRAPHIC]

Dec 4

This is the first time I’ve seen ‘Cost Per Like’ outside of our reporting and analytic approaches.   We always define our success by growing Facebook communities through promotions, Ad management and content strategy by reducing the amount of expense per like.  It is great to see that Webtrends found that on average the cost of obtaining [...]

Keep Reading

logoEbay_x45

Selling on eBay: Tips and ‘Best Practices’ for Key Social Media Channels

Nov 11

People use Facebook to connect with friends, build relationships, and stay in touch. People “like” businesses on Facebook, but don’t want to be spammed.  It is the fine line between social networking and spamming.  And there also is a fine line between using popular social networking sites to seek customers and using these sites to [...]

Keep Reading